We support businesses at every stage from concept and expansion
to optimization and transformation

RONY & partners is a consulting and advisory firm specializing in the Central & Eastern European fitness industry.
We work alongside fitness operators, investors, and industry partners to turn expertise into performance growth, and long-term value with deep regional insight and hands-on experience.

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Years in Fitness

Strategic Advisory

Years

Across CEE Markets

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Advisory Engagements Delivered

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Strategic Transactions

Closed

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At RONY & partners, we combine fitness know-how, strategic consulting, and management expertise to help our partners navigate a fast-evolving market.

Our strength lies in understanding both the operational reality of fitness businesses and the strategic decisions that drive sustainable success. We don’t offer theory — we deliver practical solutions grounded in real industry experience.

We are trusted advisors to companies across the CEE region who want to grow smarter, operate better, and stay competitive.

Management
Expertise

What We Do

We support fitness businesses

in the CEE region with strategic consulting, operational expertise, and deep industry know-how

— helping partners grow, optimize performance, and create long-term value.

We help fitness businesses define clear strategies, evaluate opportunities, and make informed decisions — whether launching a new concept, entering new markets, or scaling existing operations.

Consulting &
Strategy

From club concepts and member experience to programming and positioning, we bring deep industry knowledge tailored to the realities

of the CEE fitness market.

Fitness
Know-How

We work closely with leadership teams

to improve structures, processes, and performance — turning strategy

into measurable results.

Management & Consulting & Strategy Operational Support

Our Approach

We believe in partnership, transparency, and measurable impact.

Every project starts with listening, understanding your challenges, and defining clear objectives. From there, we work side by side with your team to deliver solutions that work in practice — not just on paper.

Who We Work With

We support fitness clubs and chains

in optimizing operations, strengthening concepts, and achieving sustainable growth across the CEE region.

Fitness Club
Operators & Chains

We help industry suppliers and service providers improve positioning, build partnerships, and grow their presence

in the CEE fitness market.

Industry Suppliers &
Service Providers

We advise investors and developers

with market insight, concept evaluation, and strategic guidance to support successful fitness investments.

Fitness Investors & Developers

Work With Us

Rony & partners

Příčná 1892/4110 00, Prague, New Town, Czechia

@ronypartners

connect@ronypartners.com

+36 70 610 1816

CEE Fitness.

Real Growth. Lasting Value.